How To Write a Business Plan That Makes Sense to Investors, Colleagues, and Most Of All – You
By showing you how you should plan, this concise and accessible guide will give you the confidence to write that business plan you’ve been meaning to create. And by showing you what should be included – and why – you’ll know that you’re writing a plan that will be understood and used.
There are two common mistakes that people make. They either don’t create any kind of business plan, or they create one that nobody reads or uses. Think of business as a journey to a destination. Your business plan is the statement of what your destination is, and the route map for how you’ll get there. Without those things, no journey is possible. Without a business plan, you can’t guide your business well.
It encourages the reader to focus on the real purpose of their business plan, takes a quick gallop through a structure of a business plan and what it does – and most importantly – it does not frighten off the reader with spurious management-speak or marketing-babble! Just good sensible advice.