How To Write a Business Plan That Makes Sense to Investors, Colleagues, and Most Of All – You
By showing you how you should plan, this concise and accessible guide will give you the confidence to write that business plan you’ve been meaning to create. And by showing you what should be included – and why – you’ll know that you’re writing a plan that will be understood and used.
There are two common mistakes that people make. They either don’t create any kind of business plan, or they create one that nobody reads or uses. Think of business as a journey to a destination. Your business plan is the statement of what your destination is, and the route map for how you’ll get there. Without those things, no journey is possible. Without a business plan, you can’t guide your business well.
Matthew’s book really helped me establish what it is my business does, where I want it to go and how I want to get there. It allowed me to get all those thoughts and ideas in to one document that truly is as simple to follow as a business plan should be.