How To Write a Business Plan That Makes Sense to Investors, Colleagues, and Most Of All – You
By showing you how you should plan, this concise and accessible guide will give you the confidence to write that business plan you’ve been meaning to create. And by showing you what should be included – and why – you’ll know that you’re writing a plan that will be understood and used.
There are two common mistakes that people make. They either don’t create any kind of business plan, or they create one that nobody reads or uses. Think of business as a journey to a destination. Your business plan is the statement of what your destination is, and the route map for how you’ll get there. Without those things, no journey is possible. Without a business plan, you can’t guide your business well.
A concise and thought provoking guide to how to approach your first business plan. This book is clearly not meant to be a detailed template of what goes where but rather a gentle encouragement to think about the “why” with a high-level introduction to the “how”.